Born in Akasaka, Tokyo, in 1948 and manufactured and sold by the then-Kokuka Beverage Company, Hoppy is a refreshing beverage with a unique beer flavor. It is not only deeply loved by the general public but has also become a symbol of Japan’s unique drinking culture. Hoppy has an alcohol content of only 0.8%, which does not fall under the category of alcoholic beverages defined by Japanese liquor tax laws, thus providing a low-alcohol, low-cost drinking option.
Hoppy can be mixed with various spirits such as shochu, gin, vodka, and plum wine. You can adjust the ratio according to your personal preference to create a unique flavor. This diverse way of drinking not only allows people to enjoy a beer-like taste at an affordable price but is also suitable for those who are not good at drinking alcohol to enjoy it purely and experience a flavor close to beer.
In recent years, Hoppy has continued to innovate, launching products that are low-calorie (about 11-12 kcal/100ml), low-sugar (about 1.7-1.9 grams/100ml), and purine-free, becoming a new choice for consumers who are controlling their sugar intake or are health-conscious. The recommended way to drink it is “three-cold”: pre-chill the Hoppy, the shochu, and the drinking glass to avoid dilution with ice and maintain the best flavor of the drink.
