Sumibiyaki Horumon Guu Shinjuku
Table of Contents
[Shinjuku] Fresh offal and Wagyu on Binchotan charcoal grills: Sumibiyaki Horumon Guu Shinjuku
Walking into this underground space near the Shinjuku West Exit, the first thing you feel is not smoke, but the energy of the staff and the lively atmosphere of the restaurant. The restaurant’s motto is ‘Delicious, Energetic, Happy,’ a phrase written on almost every wall. Powerful exhaust pipes quickly draw away the charcoal smoke, so your clothes won’t easily smell like grilled meat, which is very practical for those who want to go somewhere else after eating. This is not a quiet, refined Wagyu restaurant, but a lively place where fresh offal and carefully selected Wagyu are placed together on Binchotan charcoal grills, perfect for a night of grilling and chatting with a group of friends.
The restaurant sources fresh uncooked offal from the Shibaura Market every day, which is the core of their signature menu. The most popular item is the platter known as the restaurant’s representative recommendation; it is affordably priced with a springy texture, and it is an item almost everyone orders on their first visit. The premium beef tripe has a distinct chewiness, and those who eat everything will especially love this resilient texture. Other parts are also well-stocked: thick-cut beef heart is grilled to a slight crisp on the surface while remaining elastic inside; beef small intestine is rich in fat and juicy; and beef thymus is creamy and smooth, belonging to the rare parts. There are also beef aorta, beef tracheal cartilage, and more, each with a different chew. These parts are mostly provided in two ways: salt or sauce, and you can adjust the heat according to your personal preference when grilling. The heat of the Binchotan charcoal gives the surface a layer of charred aroma while retaining elasticity and meat juices inside, which is the reason why this restaurant is memorable.
There are also clear choices for Wagyu beef parts. The ultimate thick-cut beef tongue is sliced quite thick, requiring a few extra chews to fully release the flavor; the ultimate skirt steak uses carefully selected Wagyu, with a balanced ratio of fat to lean meat and a distinct charcoal aroma. Special Wagyu lean beef, premium skirt steak, and drinkable ribeye (mostly A4 grade) also frequently appear in set menus. The restaurant also offers a Shinjuku-exclusive platter of eight types of special Wagyu lean beef and marbled beef, as well as the Kiwami Course (about seventeen items, including two hours of all-you-can-drink), which combines the ultimate thick-cut beef tongue, special Wagyu lean beef, premium skirt steak, and various offal, suitable for those who want to compare different parts at once. Overall, the Wagyu here does not pursue the highest level of rarity, but rather uses Binchotan charcoal to properly grill mid-to-high-end cuts to bring out the aroma, making the meal satisfying. The smoke from the charcoal and the fat blend on the shichirin grill, and when you bite into it, you get both the charred aroma on the outside and the fresh sweetness on the inside, which is the reason many people make a special trip to eat here.
If you have travel companions who do not eat beef, there are corresponding choices here. The menu has a complete section for pork offal: fresh pork liver delivered directly from Shibaura, pork jowl (a rare part where only about three hundred grams can be taken from one pig, which is crispy on the outside and juicy on the inside when grilled), pork cheek, pork stomach (crispy texture), pork intestine, etc. These items are mostly in the seven hundred to nine hundred yen range and can be ordered individually or paired with the offal platter in the set menu. In addition, the restaurant provides a large amount of cabbage and green onions for free, as well as their famous lightly pickled kimchi, daily sashimi, daily stew, Morioka cold noodles, and ice cream. By combining these vegetables, cold noodles, and pork offal, those who do not eat beef can also have a very rich meal without having to just sit on the side and watch others grill meat. The refreshing taste of the cold noodles and the sweetness of the ice cream can also perfectly balance the greasiness of the entire yakiniku meal.
The seating in the restaurant is mainly table seating, with some counter seats, and the atmosphere is more like a relaxed izakaya rather than the formality of a formal yakiniku restaurant. Powerful smoke extraction keeps the air relatively fresh, making it suitable for chatting while eating. The Tabelog rating is about three point five seven to three point six zero, with over five hundred reviews; the frequently mentioned advantages are freshness, charcoal aroma, and not-too-heavy smoke. The price generally falls in the four thousand to six thousand yen range, depending on whether you order a set menu and all-you-can-drink.
When eating yakiniku in the west side of Shinjuku Station, if you want to satisfy both the need to ‘eat fresh offal’ and ‘eat satisfying Wagyu’ at the same time, this restaurant handles both on the same shichirin grill quite directly. The heat of the Binchotan charcoal brings out the elasticity of the fresh offal and the fatty aroma of the Wagyu together, and paired with a large amount of vegetables and the final cold noodles or ice cream, it is a yakiniku meal that does not require too much ritual but is very satisfying. Sitting down, watching the charcoal fire on the shichirin slowly color the meat slices, and chatting while grilling is the most direct charm of this place.
Guu Shinjuku | Video introduction
Guu Shinjuku | Official website and menu link
Practical Japanese for restaurants
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Excuse me
Menu, please!
Order, please
This one, please
Thank you for the meal
Water, please
How do I eat this?
A small plate, please
May I take a photo?
Excuse me, please change the grill net.
Check, please
Where do I pay?
How much is it?
Can I use a credit card?
I will pay in cash
May I have the receipt, please?
♡ Reminder: Clicking the Japanese text on the menu plays audio
Prices are in Japanese Yen; a 5% service charge is added to a la carte bills. The two set courses priced at 6,500 and 7,500 Yen already include the service charge. Verification date: 2026/10/26. Availability and prices are subject to the in-store menu.
“Fresh offal” refers to offal that has not been pre-cooked upon arrival and does not mean it is safe to eat raw. Please cook offal and meat thoroughly according to the restaurant’s instructions; please also confirm the preparation method for sashimi-style dishes. Pork and pork offal are listed separately; those who do not eat beef should still verify the soup bases, sauces, and other ingredients.
Course
コース
Guu Course
ぐうコース
Kiwami Course
極コース
Guu Course
6,500 Yen per person including tax, service charge included. The Shinjuku store official website indicates a total of 17 items, including a 2-hour all-you-can-drink option; last orders for food and drinks are 30 minutes before the end.
- Signature Lightly Pickled Kimchi
浅漬けキムチ - Today's Sashimi
本日の刺身 - Today's Stew
本日の煮込み - Salted Beef Tongue
タン塩 - Salted Offal Four-Kind Platter (subject to availability)
ホルモン4種盛り（塩） - Sauce-Marinated Offal Four-Kind Platter (subject to availability)
ホルモン4種盛り（タレ） - Beef Short Rib
カルビ - Beef Skirt Steak
ハラミ - Beef Loin
ロース - Morioka Cold Noodles
盛岡冷麺 - Ice Cream
アイスクリーム
The above is organized based on the dish combinations listed on the Shinjuku store's official website; offal cuts and other contents are adjusted based on stock. Both options contain beef; those who do not eat beef or have dietary restrictions should consult the restaurant first to see if adjustments can be made, as changes are not guaranteed. Number of people and available dates are confirmed based on the reservation plan.
Kiwami Course
7,500 yen including tax per person, service charge included. The Shinjuku store's official website indicates 17 items, including a 2-hour all-you-can-drink package; last orders for additional food and drinks are taken 30 minutes before the end.
- Signature Lightly Pickled Kimchi
浅漬けキムチ - Today's Sashimi
本日の刺身 - Today's Stew
本日の煮込み - Kiwami Beef Tongue
極タン - Special Selection Wagyu Lean Beef
特選和牛赤身 - Premium Skirt Steak
上ハラミ - Signature "Drinkable" Beef Loin
飲めるロース - Salted Offal Three-Kind Platter (subject to availability)
ホルモン3種盛り（塩） - Sauced Offal Three-Kind Platter (subject to availability)
ホルモン3種盛り（タレ） - Beef Brisket
ブリスケ - One-Bite Special Rice
ひとくちオンザライス - Morioka Cold Noodles
盛岡冷麺 - Ice Cream
アイスクリーム
The above is organized based on the dish combinations listed on the Shinjuku store's official website; offal cuts and other contents are adjusted based on stock. Both options contain beef; those who do not eat beef or have dietary restrictions should consult the restaurant first to see if adjustments can be made, as changes are not guaranteed. Number of people and available dates are confirmed based on the reservation plan.
Beef Offal
牛ホルモン
Beef Offal (Horumon)
ホルモン
Premium Beef Tripe
上ミノ
Heart Assortment
ハツ盛合せ
Beef Heart (Thick-cut)
ハツ（厚切り）
Fatty Beef Heart
アブシン
Beef Heart–Aorta Junction
赤コリ
Beef Small Intestine
マルチョウ
Sweetbread
シビレ
Beef Aorta
コリコリ
Beef Tracheal Cartilage
ウルテ
Beef Cheek Meat
牛ツラミ
Beef Temple Meat
牛コメカミ
Honeycomb Tripe
ハチノス
Beef Reticulum–Omasum Junction
ヤン
Omasum
センマイ
Beef Abomasum
アカセン
Pork Offal
豚ホルモン
Pork Liver
豚レバー
Pork Jowl
トントロ
Pork Uterus
コブクロ
Pork Stomach
ガツ
Pork Temple Meat
豚コメカミ
Throat Cartilage
ノドナンコツ
Pork Intestine
テッチャン
This section is organized according to the official website’s “pork” classification; Tetchan is listed in the pork offal section on this menu, labeled as pork intestine in Chinese, which differs from the common usage of the same name for beef offal. Please confirm with the restaurant when ordering.
Yakiniku (Grilled Meat)
焼肉
Premium Beef Tongue
極タン
Premium Skirt Steak
極ハラミ
Today's Special Lean Meat
本日の特選赤身
Beef Brisket
ブリスケ
Short Rib
カルビ
Signature Nom-eru Beef Loin
あの!! 飲めるロース
Beef Loin
ロース
Diced Beef Loin
角切りロース
Premium Beef Skirt
上ハラミ
Beef Hanging Tender
サガリ
Skirt Steak & Hanging Tender Platter
ハラミ・サガリ２種盛
Tongue Tendon
タンすじ
Salted Beef Tongue
タン塩
Tongue Assortment
タン盛
Sashimi-style Dishes
刺身
Horse Meat Yukhoe
絶品桜ユッケ
Kobukuro Sashimi
コブクロ刺し
Honeycomb Tripe Sashimi
ハチノス刺し
White Beef Tripe Sashimi
白センマイ刺し
Appetizers
前菜
Guu Specialty! Lightly Pickled Kimchi
ぐう名物！浅漬けキムチ
Radish Kimchi
大根キムチ
Kimchi Assortment
キムチ盛合せ
Chinese Cabbage Kimchi
白菜キムチ
Cucumber Kimchi
オイキムチ
Namul Assortment
ナムル盛合せ
Salad
サラダ
Guu Salad
ぐうサラダ
Vegetables for Wrapping Meat
包み野菜
Salted Kelp Salad
塩昆布サラダ
Side Dishes
一品料理
Salted Offal Stew
塩モツ煮込み
Beef Tendon Stew
牛すじ煮込み
Braised Tongue
タン煮込み
Green Onion Ponzu Tongue
ネギぽんタン
Grilled Garlic
にんにく焼き
Korean Seaweed
韓国のり
Spicy Fermented Cod Innards
チャンジャ
Garlic Namul
にんにくのナムル
Mixed Offal with Wasabi
ミックスホルモンわさび和え
Guu Special Potato Salad
ぐう特選ポテトサラダ
Myoga Pickled with Green Chili
茗荷の青唐漬け
Rice Dishes
ご飯もの
Spicy Fish Innards Seaweed Roll
チャンジャ巻き
Bibimbap
ビビンバ
Special Gukbap
特製クッパ
THE Rice with Egg Yolk and Green Chili
THEオン・ザ・ライス
Beef Tendon Rice
肉めし
Stone-Grilled Bibimbap
石焼ビビンバ
Yukgaejang Gukbap
ユッケジャンクッパ
Rice
ごはん
THE On-the-Rice consists of sauce, egg yolk, green chili, and white rice; grilled meat is ordered separately. Large, medium, and small portions of white rice are all 300 yen.
Soup
スープ
Guu Special Oxtail Soup
ぐう特製テールスープ
Yukgaejang Soup
ユッケジャンスープ
Hearty Vegetable Egg Soup
たっぷり野菜の卵スープ
Noodles
麺
Morioka Cold Noodles
盛岡冷麺
Miyazaki Spicy Noodles
宮崎辛麺
Beer
ビール
The Premium Malts
ザ・プレミアム・モルツ
Small Beer
小さいビール
Premium Highball
プレミアムハイボール
Ao Whisky Highball
碧Aoハイボール
Maker's Mark Craft Highball
メーカーズマーク クラフトハイボール
Highball
ハイボール
Jim Beam Highball
ジムビームハイボール
Suntory Kaku Highball
角ハイボール
Sour
サワー
Vacuum Fresh-Squeezed Lemon Sour
真空生搾りレモンサワー
Blue Demon (Green Chili Sour)
青鬼（青唐辛子サワー）
Fresh Grapefruit Sour
生グレープフルーツサワー
Oolong Tea Chu-hi
ウーロンハイ
Corn Tea Chu-hi
コーン茶ハイ
Sudachi Sour
すだちサワー
Doro-Ball (Doro-game Shochu Sour)
ドロボール（泥亀サワー）
Direct-from-Origin Mandarin Sour
産地直送みかんサワー
Pickled Plum Sour
梅干サワー
Matcha High
抹茶ハイ
Black Oolong Tea High
黒ウーロンハイ
Otsukaresan Sour
お疲れ酸サワー
Wine
ワイン
Glass Wine (Red/White)
グラスワイン（赤・白）
Red Bridge Shiraz (Red) [Bottle]
レッド ブリッジ シラーズ（赤）【ボトル】
Carnivor (Red)
カーニヴォ（赤）
Red Bridge Chardonnay (White) [Bottle]
レッド ブリッジ シャルドネ（白）【ボトル】
Fruit Wine
果実酒
Kishu Nanko Plum Wine
紀州産南高梅酒
Cassis (Soda, Grapefruit, Mandarin Orange, Oolong Tea)
カシス （ソーダ、グレープフルーツ、みかん、ウーロン）
Yamazaki Distillery Aged Roasted Cask Plum Wine
山崎蒸留所貯蔵 焙煎樽仕込梅酒
Makgeolli
マッコリ
Tora Makgeolli [Bottle]
虎マッコリ【ボトル】
Seoul Makgeolli [Bottle]
ソウルマッコリ【ボトル】
Idong Makgeolli [Bottle]
二東マッコリ【ボトル】
Today's Makgeolli
本日のマッコリ
Japanese Shochu
焼酎
Doro-game (Barley Shochu)
泥亀（麦）
Doro-game (Sweet Potato Shochu)
泥亀（芋）
Manager’s Recommended Shochu
店長おすすめ焼酎
Sake
日本酒
Takashimizu Dry Nama-chozo Sake (300ml)
高清水 辛口 生貯蔵酒(300ml)
Manager's Recommended Sake (180ml)
店長おすすめ日本酒(180ml)
Soft Drinks
ソフトドリンク
Direct-from-Origin Mandarin Juice
産地直送みかんジュース
Oolong Tea
ウーロン茶
Coke
コーラ
Fresh Grapefruit Juice
生グレープフルーツジュース
Matcha
抹茶
Ginger Ale
ジンジャーエール
Black Oolong Tea
黒ウーロン茶
Corn Tea
コーン茶
Otsukaresan (Soda)
お疲れ酸（ソーダ）
Sumibiyaki Horumon Guu Shinjuku | Store Location
Sumibiyaki Horumon Guu Shinjuku | Store Information
Address: 東京都新宿区西新宿7-16-10 西新宿ミカエラビル B1F.
Access: About 5 minutes walk from Shinjuku Station West Exit; about 3 minutes walk from Seibu-Shinjuku Station and Nishi-Shinjuku Station.
Phone: 050-5594-2937.
Reservations: Reservations are available for all-you-can-drink courses for 2 hours; please confirm based on your selected plan.
Business Hours: 17:00 to 23:00, last order at 22:00.
Closed: The official website does not provide a complete annual holiday schedule; please check store announcements or call to confirm for year-end, New Year, and temporary closures. Do not follow fixed holiday dates from old guides.
Budget: 5,000 to 5,999 yen; actual cost depends on orders. A 5% service charge applies to a la carte items; the Guu Course at 6,500 yen and Kiwami Course at 7,500 yen include the service charge.
Seating: 30 seats, including counter seating, no private rooms. The official website states 20 to 30 people can inquire about renting the entire venue.
Children: Infants, preschoolers, and elementary school students are welcome; please inform the staff of any accompanying children when making a reservation.
Payment: Credit cards (VISA, Mastercard, JCB, AMEX, Diners, UnionPay) and PayPay, WeChat Pay are accepted; electronic wallets are not accepted.
Smoking and Parking: All seats are non-smoking; no dedicated parking lot.
Checked: 2026-10-26
Related Links:Shinjuku Store Official Website／Official Menu／Official Instagram。
